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Marketing (33:630:301):Retail Marketing (29:630:368), Marketing Research (29:630:385), (29:630:452) (22:630:550) (22:630:586) (22:630:609); Advertising (29:630:363); Consumer Behavior (29:630:610) : Marketing and Society (29:630:428) Digital Marketing

A series of online tutorials covering many Principles of Marketing are available from There is a separate tutorial on How to Write a Marketing Plan.

There are many free Sample Marketing Plans available for your reading pleasure.

Refer to N.J. Regulations from the New Jersey Administrative Code for requirements for specific business activities e.g. N.J.A.C. 8:43A, Ambulatory Care Facilities.

Refer to the Foundation Center's Links to Nonprofit Resources for useful advice on management, fundraising, and developing volunteers. To locate foundations and other grant-making organizations, search the Foundation Directory Online. (Rutgers-restricted access)

For manufacturers and distributors of industrial products and services, search the ThomasNet directory. For manufacturers, distributors, professionals, and service providers in the building and construction industries, use The Blue Book.

Follow the guidelines and examples provided by the Harvard Business School's Citation Guide.

Or use another style suggested by your professor, such as APA or MLA .

Home page for the New Brunswick Free Public Library, including the catalog and other resources.

Source: WikiVoyage

Compare the map with the Newark ZIP code boundaries.

Start with Newark's Master Plans - the latest is from 2012. (Voume 1) (Volume 2)

The City of Newark has also prepared a series of Redevelopment Plans for various neighborhoods. To find them, go
to the Newark Public Library Digital Collections and search for  redevelopment plans   .


And then there is the City of Newark's Office of Sustainability, and their 100-page City of Newark Sustainability Action Plan

Check out programs for local business launched by the Newark Community Economic Development Corporation (Newark CEDC).

The Cornwall Center at Rutgers-Newark recently helped to complete a comprehensive report on Measuring the State of Newark’s Neighborhoods for the Strong Healthy Communities Initiative.

The Brookings Institution has a report on Newark’s Manufacturing Competitiveness: Findings and Strategies.

The Trust for Public Land, a national conservation organization, prepared an overview of Newark, NJ: An Open Space Analysis.

For current statistics, refer to the  Census Bureau: Newark City, New Jersey, QuickLinks, with data from the latest American Community Surveys and the last Census.

Brick City Live , a Newark-based blog, specializes in local news and events.  NJPAC sponsors a Newark event calendar on the site.

The Newark Experience (by Natalie Borisovets, Dana Library) is the largest online collection of material about the history of Newark.  
An associated guide is Newark by the Numbers, a guide to sources of data about the city.

Social Media Marketing Tips

There is much advice to consider in Social Media Examiner: "Your Guide to the Social Media Jungle." One useful item was 8 Ways to Discover Valuable Social Media Content to post or retweet.

The Internet Entrepreneur has a section of tips covering Social Media

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Some interesting blogs with tips on social marketing are Duct Tape Marketing (John Jantsch), Maximize Social Business (Neal Schaffer), and Incite Group.

The appropriate use of technology and tools is the focus of Scott Brinker's blog Chief Marketing Technologist.

Over 160 policy documents are available on the Social Media Policy Database from

For help with terminology, refer to The ABCs of Mobile Marketing from HubSpot.

Concerned about ROI? Consider these 6 Ways to Measure Social Media from PracticalEcommerce.


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