Marketing (33:630:301):Retail Marketing (29:630:368), Marketing Research (29:630:385), (29:630:452) (22:630:550) (22:630:586) (22:630:609); Advertising (29:630:363); Consumer Behavior (29:630:610) : Marketing and Society (29:630:428) Digital Marketing

Start with Data Axle Reference Solutions (formerly ReferenceUSA) to find competitors (and prospects) by industry and location. Includes a directory of over 15 million U.S. public and private companies. (Rutgers-restricted access)  Reference Solutions for Large Companies

Use MarketLine for company profiles, SWOT analyses, financial deals, and market share. (Rutgers-restricted access)  Marketline demo

Mergent Online offers up to 25 years of company financials and selected equity research for public companies around the world. (Rutgers-restricted access)

For U.S. firms, Mergent Horizon is useful for a 360 degree view of a company's competitors, suppliers, partners, and corporate customers, using a detailed hierarchical classification system for actual products and services. (Rutgers-restricted Access)

Looking for information about a private company has always been a challenge.  PrivCo, is an excellent resource for business and financial research on non-publicly traded companies.  It includes the synopsis of the company, M&A activities and Venture Capital deals in the industry.(Rutgers-restricted Access)

A quick overview of the business environment in your city, county or state can be found at QuickFacts from the US Census Bureau.  How to search video

Current numbers for both the County Business Patterns and the Nonemployer Statistics are now part of the https://data.census.gov website.  How-To Video (Silent)

Past data for the number of establishments with employees in each industry, broken down by employee size, may be found in County Business Patterns (organized by NAICS).

Past data for businesses without employees run by the self-employed are located at the Nonemployer Statistics for states, metro areas, and counties (also organized by NAICS).

More resources may be found by consulting the guide to Company Research.