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Marketing (33:630:301) (29:630:452) (22:630:550) (22:630:586) (22:630:609); Advertising (29:630:363); Consumer Behavior (29:630:610): Company Research

Government Resources

The number of establishments in each industry, broken down by employee size, may be found in County Business Patterns (organized by NAICS).

For businesses run by the self-employed, refer to the Nonemployer Statistics for states, metro areas, and counties (also organized by NAICS).

Rutgers Guide

More resources may be found by consulting the guide to Company Research.

Rutgers Online Databases

Start with ReferenceUSA to find competitors (and prospects) by industry and location. Includes a directory of over 14 million U.S. public and private companies. (Rutgers-restricted access)

Use MarketLine for company profiles, SWOT analyses, financial deals, and market share. (Rutgers-restricted access)

Mergent Online offers up to 25 years of company financials and selected equity research for public companies around the world. (Rutgers-restricted access)

For U.S. firms, Mergent Horizon is useful for a 360 degree view of a company's competitors, suppliers, partners, and corporate customers, using a detailed hierarchical classification system for actual products and services. (Rutgers-restricted Access)

Looking for information about a private company has always been a challenge.  PrivCo, is an excellent resource for business and financial research on non-publicly traded companies.  It includes the synopsis of the company, M&A activities and Venture Capital deals in the industry.(Rutgers-restricted Access)