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Marketing (33:630:301) (29:630:452) (22:630:550) (22:630:586) (22:630:609); Advertising (29:630:363); Consumer Behavior (29:630:610): Industry Analysis

Consulting Firms

Case studies, industry overviews, and research reports related to many industries are available from these consulting firms:

In particular, Deloitte Insights recently provided a series of Industry Outlook reports for eight large sectors.

Frost & Sullivan offers a selection of industry reports as recorded teleconference presentations in their Analyst Briefing Archives (registration required).

Rutgers Online Databases

Start with IBISWorld Industry Reports for trends, statistics, and analysis on market size, market share of competitors, and industry growth rates for over 1,000 industry sectors; and Procurement Reports for price drivers and pricing trends, supply market characteristics, and supply chain risks. (Rutgers-restricted access)

You can also refer to the NAICS, the North American Industry Classification System, for the industry codes that IBISWorld is based on.

Refer to MarketLine for broad industry profiles and five forces analyses. (Rutgers-restricted access)

Rutgers Guide

More resources may be found by consulting the guide to Industry Research.

The Pharmaceutical Management guide offers specialized sources in both business and pharmacology.