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Marketing (33:630:301) (29:630:452) (22:630:550) (22:630:586) (22:630:609); Advertising (29:630:363); Consumer Behavior (29:630:610): Market Research

Web Resources

For population data from the U.S. Census Bureau, start with American FactFinder. There are also links to the American Community Survey and the American Housing Survey.
For projections of population data, see State-Produced Population Projections.

Rutgers Online Databases

The following databases are useful in data-driven marketing.  These databases allow you to find information about the demographics of consumers, consumer habits as well as some data and statistics for a particular industry or business.  All these databases are available through Rutgers Libraries website.  Rutgers NetID and passwords are required to access the databases.  Please note that due to the nature of these databases that involves large amount of data, some queries will require extra processing time.

Rutgers Guide

The Market Research Guide will lead you to dozens more sources of information, both online and in print.

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