Skip to Main Content

Marketing (33:630:301):Retail Marketing (29:630:368), Marketing Research (29:630:385), (29:630:452) (22:630:550) (22:630:586) (22:630:609); Advertising (29:630:363); Consumer Behavior (29:630:610) : Marketing and Society (29:630:428) Digital Marketing

Rutgers Online Databases

The following databases are useful in data-driven marketing.  These databases allow you to find information about the demographics of consumers, consumer habits as well as some data and statistics for a particular industry or business.  All these databases are available through Rutgers Libraries website.  Rutgers NetID and passwords are required to access the databases.  Please note that due to the nature of these databases that involves large amount of data, some queries will require extra processing time.

The Market Research Guide will lead you to dozens more sources of information, both online and in print.

Web Resources

For current population data, use  

For projections of population data, see State-Produced Population Projections.


For a quick statistical overview of a county, city, or state, use  QuickFacts from the US Census Bureau.


© , Rutgers, The State University of New Jersey

Rutgers is an equal access/equal opportunity institution. Individuals with disabilities are encouraged to direct suggestions, comments, or complaints concerning any accessibility issues with Rutgers websites to or complete the Report Accessibility Barrier / Provide Feedback form.