Marketing (33:630:301) Marketing Research (29:630:385), (29:630:452) (22:630:550) (22:630:586) (22:630:609); Advertising (29:630:363); Consumer Behavior (29:630:610) : Marketing and Society (29:630:428) Digital Marketing (29:630:497): About this Guide

This guide will lead you to many of the Rutgers-restricted databases as well as Web resources which are useful for business and marketing research. Tailored for these RBS courses:

•  Introduction to Marketing (29:630:301)
• Advertising (29:630:363)
• Marketing Research (29:630:385)
• Consumer Behavior (29:630:610)
• Marketing Management (22:630:550)
• Marketing Management (22:630:586)
• Marketing Strategy (22:630:609)
• Marketing Strategy (29:630:452)
• Principles of Marketing (33:630:301)
• Marketing and Society (29:630:428)