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Marketing (33:630:301):Retail Marketing (29:630:368), Marketing Research (29:630:385), (29:630:452) (22:630:550) (22:630:586) (22:630:609); Advertising (29:630:363); Consumer Behavior (29:630:610) : Marketing and Society (29:630:428) Digital Marketing (2

About this Guide

This guide will lead you to many of the Rutgers-restricted databases as well as Web resources which are useful for business and marketing research. Tailored for these RBS courses:

  •  Introduction to Marketing (29:630:301)
  • Advertising (29:630:363)
  • Retail Marketing (29:630:368)
  • Marketing Research (29:630:385)
  • Consumer Behavior (29:630:610)
  • Marketing Management (22:630:550)
  • Marketing Management (22:630:586)
  • Marketing Strategy (22:630:609)
  • Marketing Strategy (29:630:452)
  • Principles of Marketing (33:630:301)
  • Marketing and Society (29:630:428)
  • Business to Business Marketing (22:630:606)

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