Marketing (33:630:301) Marketing Research (29:630:385), (29:630:452) (22:630:550) (22:630:586) (22:630:609); Advertising (29:630:363); Consumer Behavior (29:630:610) : Marketing and Society (29:630:428) Digital Marketing (29:630:497): About this Guide

About this Guide

This guide will lead you to many of the Rutgers-restricted databases as well as Web resources which are useful for business and marketing research. Tailored for these RBS courses:

Introduction to Marketing (29:630:301)
Advertising (29:630:363)
Marketing Research (29:630:385)
Consumer Behavior (29:630:610)
Marketing Management (22:630:550)
Marketing Management (22:630:586)
Marketing Strategy (22:630:609)
Marketing Strategy (29:630:452)
Principles of Marketing (33:630:301)
Marketing and Society (29:630:428)

Business Librarian (Newark)

Jonathan Torres

Subjects:Business

Business Librarian (Newark)

Roberta Tipton

Email Me

Contact:

Roberta L. Tipton
Business Librarian
Public Administration Librarian
Interim Nursing Librarian
The John Cotton Dana Library
Rutgers-Newark
973-353-5910
tipton@rutgers.edu

Subjects:Business, Economics, Literatures in English, Public Administration

Last Updated: Jan 24, 2020 9:49 AM
URL: https://libguides.rutgers.edu/marketing
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Subjects: Course Guides (New Brunswick), Course Guides (Newark)

Tags: business, marketing

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