This guide will lead you to many of the Rutgers-restricted databases as well as Web resources which are useful for business and marketing research. Tailored for these RBS courses:
- Introduction to Marketing (29:630:301)
- Advertising (29:630:363)
- Retail Marketing (29:630:368)
- Marketing Research (29:630:385)
- Consumer Behavior (29:630:610)
- Marketing Management (22:630:550)
- Marketing Management (22:630:586)
- Marketing Strategy (22:630:609)
- Marketing Strategy (29:630:452)
- Principles of Marketing (33:630:301)
- Marketing and Society (29:630:428)
- Business to Business Marketing (22:630:606)