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Researching your industry can help you perform a risk analysis because it allows you to see what threats the industry is facing. Look for SWOT analyses that are relevant to your business.
Cite an IBIS World Report
Last name, initials. (Year, Month). Report Name. Report Number. Retrieved month day, year from IBISWorld database.
Library Online Resources
- IBIS World: Rutgers-restricted database with industry reports for most industries. You can search by keyword or NAICS code.
- MarketLine: Rutgers-restricted database with industry reports for U.S. and global industries. In the search box drop-down menu, select Industry Reports and then search by keyword.
Open Online Resources
These online resources are not restricted to Rutgers students and affiliates.
- List of US Trade Associations (Wikipedia): There are trade associations for most, if not all, industries. These associations often have information suitable for industry analysis, but you will need to search and browse through the association's website to find relevant info.
- NAICS: Look up an industry's North American Industry Classification Scheme (NAICS) code. This code is helpful to research a specific industry in government resources and library databases.