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Entrepreneurship: New Ventures Research Guide

This guide supports José Torres' Fall 2021 course Entrepreneurship: New Ventures.

The resources below can help determine your industry overview, market trends and projections, customer description, and competitive landscape.

Competitor Analysis tutorial

If the tutorial does not load, view the video here: competitive analysis tutorial

Consumer Analysis tutorial

If the tutorial does not load, view the video here: market research tutorial

Library Online Resources

  • MarketLineRutgers-restricted database with comprehensive industry and company profiles.
  • IBISWorld: Rutgers-restricted database with comprehensive industry profiles.
  • ReferenceUSARutgers-restricted database with detailed company profiles for many U.S. and Canadian companiesSearch by company name
  • PrivCo: Rutgers-restricted and registration required database with company profiles for non-publicly traded companies. Search by company name.

Open Online Resources

These online resources are not restricted to Rutgers students and affiliates.


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