Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
rutgers library logo dark

Entrepreneurship: New Ventures Research Guide: About

This guide supports José Torres' Fall 2020 course Entrepreneurship: New Ventures.


This research guide supports Professor Jose Torres' course Entrepreneurship: New Ventures. 

Business Librarian

Profile Photo
Samantha Kannegiser
Samantha Kannegiser
Student Success Librarian
Paul Robeson Library, Rutgers-Camden
300 N. 4th St.
Camden, NJ 08201

How to Use this Guide

Use the menu tabs at the top of the page to navigate the guide.

  • Business Plan Examples: Resources for business plan templates and advice on creating business plans.
  • Risk Analysis: Resources for researching your industry and performing a risk analysis. 
  • Consumer Behavior: Resources for researching your customer base and performing market research. 
  • Competitive Analysis: Resources for researching specific companies, such as potential competitors.
  • Financing Opportunities: Resources for identifying potential funding sources and articles about funding small businesses.

Note: Many resources on this guide are sourced from Roberta Tipton's business research guides. Many of her relevant guides are linked to on specific pages of this guide for supplementary information. 

If the tutorial does not load, view the video here: how to use this guide tutorial


© , Rutgers, The State University of New Jersey

Rutgers is an equal access/equal opportunity institution. Individuals with disabilities are encouraged to direct suggestions, comments, or complaints concerning any accessibility issues with Rutgers websites to or complete the Report Accessibility Barrier / Provide Feedback form.