Skip to Main Content
Rutgers University Library logo

Entrepreneurship: New Ventures Research Guide

This guide supports José Torres' Fall 2021 course Entrepreneurship: New Ventures.

This research guide supports Professor Jose Torres' course Entrepreneurship: New Ventures. 

If the tutorial does not load, view the video here: how to use this guide tutorial

go.rutgers.edu/howtoguide

How to Use this Guide

Use the menu tabs at the side of the page to navigate the guide or click on any of the links below.

  • Business Plan Examples: Resources for business plan templates and advice on creating business plans.
  • Market & Competitor Analysis: Resources for researching your industry, competitors, and consumers.
  • Risk Analysis: Resources for researching your industry and performing a risk analysis. 
  • Marketing Plans: Examples of marketing plans and resources for writing a marketing plans.
  • Financials: Resources for identifying potential funding sources and researching company financials for financial projections and costs.
  • Citation Templates: APA formats for citing reports in the library databases.

Note: Many resources on this guide are sourced from Roberta Tipton's business research guides. Many of her relevant guides are linked to on specific pages of this guide for supplementary information.