Entrepreneurship: New Ventures Research Guide

This guide supports José Torres' Fall 2021 course Entrepreneurship: New Ventures.

Review sample marketing plans and resources for creating your own plan.

Library Online Resources

Strategic marketing: planning for the small to medium-sized business writing a marketing plan by David Anderson: Rutgers-restricted eBook manual for writing a small-business marketing plan.
Marketing plan templates for enhancing profits by Elizabeth Rush Kruger: Rutgers-restricted eBook with step-by-step strategy for writing a marketing plan.
Social media marketing : strategies in utilizing consumer-generated content by Emi Moriuchi: Rutgers-restricted eBook covering the marketing strategy of consumer-generated content.

Softailed Blog: Create a Marketing Plan
SBA Marketing and sales: Tips for creating a marketing plan from the U.S. Small Business Administration