Market Research Workshop

There are four useful business databases available to New Jersey residents via JerseyClicks; click on the database link and enter your local public library card number:

• Business Source Elite covers most business and management topics including accounting, finance, marketing, and strategic planning. It contains the full-text (or abstracts) of articles from hundreds of professional publications, trade magazines, and academic journals.

• Data Axle Reference Solutions (Formerly ReferenceUSA) offers several searchable database modules containing detailed information on more than 15 million U.S. businesses and 89 million U.S. residents. A Custom Search of businesses allows searching of many fields including geographic location, size of business, Yellow Pages heading, and SIC and NAICS industry codes.

• Regional Business News includes full-text articles from NJBiz and Crain's New York Business among the 175 titles. Use Advanced Search mode to limit your searches by publication title.

• Legal Information Reference Center includes about 200 consumer legal reference books, covering topics such as Starting a Business, Sales & Marketing, Consulting & Contracting, and Business Taxes.

For more sources of information, both in print and on the Internet, please refer to my online guides to Market Research and Industry Research.