This guide leads to many resources with information for the Market Research portion of the Business Marketing Strategies, Planning & Implementation workshop offered by the Rutgers-Newark Small Business Development Center, as well as the Small Business Administration's Emerging Leaders Initiative training program, and the Rutgers Veterans Environmental Technology and Solutions (VETS) program.
Some reasons:
| Primary Research | Secondary Research |
|---|---|
| Surveys, questionnaires | Published sources, in print or online |
| Costly | Often free |
| Current | Varies |
| Time-consuming to conduct | Time-consuming to research |
| Focused | Wide-ranging (but dispersed) |
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