About this Guide
This guide leads to many resources with information for the Market Research portion of the Business Marketing Strategies, Planning & Implementation workshop offered by the Rutgers-Newark Small Business Development Center, as well as the Small Business Administration's Emerging Leaders Initiative training program, and the Rutgers Veterans Environmental Technology and Solutions (VETS) program.
Why Conduct Market Research?
Some reasons:
- gather data about target market
- analyze current and potential market size
- identify opportunities to update product/service offerings
- identify and analyze competitors
- consider business locations
Characteristics (And Limitations) Of Market Research
| Primary Research | Secondary Research |
|---|---|
| Surveys, questionnaires | Published sources, in print or online |
| Costly | Often free |
| Current | Varies |
| Time-consuming to conduct | Time-consuming to research |
| Focused | Wide-ranging (but dispersed) |
Business Librarian (Newark)
Roberta Tipton
Contact:
Roberta L. Tipton
Business Librarian
Public Administration Librarian
Interim Nursing Librarian
The John Cotton Dana Library
Rutgers-Newark
973-353-5910
tipton@rutgers.edu
Website
Business Librarian
Public Administration Librarian
Interim Nursing Librarian
The John Cotton Dana Library
Rutgers-Newark
973-353-5910
tipton@rutgers.edu