This guide leads to many resources with information for the Market Research portion of the Business Marketing Strategies, Planning & Implementation workshop offered by the Rutgers-Newark Small Business Development Center, as well as the Small Business Administration's Emerging Leaders Initiative training program, and the Rutgers Veterans Environmental Technology and Solutions (VETS) program.
Some reasons:
Primary Research | Secondary Research |
---|---|
Surveys, questionnaires | Published sources, in print or online |
Costly | Often free |
Current | Varies |
Time-consuming to conduct | Time-consuming to research |
Focused | Wide-ranging (but dispersed) |
© , Rutgers, The State University of New Jersey
Rutgers is an equal access/equal opportunity institution. Individuals with disabilities are encouraged to direct suggestions, comments, or complaints concerning any accessibility issues with Rutgers websites to accessibility@rutgers.edu or complete the Report Accessibility Barrier / Provide Feedback form.