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Market Research Workshop

Online resources for SBDC, SBA, and VETS workshops.

Online Resources

The mother of all data sources on the population and on business establishments is the U.S. Census Bureau. For the latest available information, start with American FactFinder. You can then select one of the following:
  • Decennial Census - for demographic and socio-economic data for states, counties, cities, and towns.
  • American Community Survey - for annual demographic and socio-economic data for states, counties, and selected cities.


You can do a GUIDED SEARCH on all the data and bring up the topics that you would like to see.

Detailed County Business Patterns and Nonemployer Statistics

A quick overview of the business environment in your city, county or state can be found at QuickFacts from the US Census Bureau.  How to search video

Current numbers for both the County Business Patterns and the Nonemployer Statistics are now part of the website.  How-To Video (Silent)

Past data for the number of establishments with employees in each industry, broken down by employee size, may be found in County Business Patterns (organized by NAICS).

Past data for businesses without employees run by the self-employed are located at the Nonemployer Statistics for states, metro areas, and counties (also organized by NAICS).





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