Skip to main content
Link to Libraries homepage
Link to Libraries homepage
Rutgers University Libraries

Market Research Workshop: Maps and Charts

Online resources for SBDC, SBA, and VETS workshops.

Online Resources

ZoomProspector will display total consumer expenditures for many major product and service categories.

The Census Bureau has just released a new mapping tool that could be useful for firms that offer a select range of products or services: Census Business Builder.
TRF PolicyMap - Good Data, Smart Decisions

PolicyMap displays many popular categories of demographic information as maps, including population, income, home ownership, and education. The underlying data is derived from both government and commercial sources.

To see historical Census data displayed as maps, consult Social Explorer. This site provides access to maps based on selected data sets for censuses from 1790-2010.

An alternative to the Census Bureau's American FactFinder is CensusScope, which is a portal to American Community Survey, Census 2010 and Census 2000 data. This site offers colorful charts, graphs and maps for many frequently requested data sets.

Finally, there are several ways to find statistical data with ZoomProspector to assist with site selection for your business.

Rutgers, The State University of New Jersey, an equal access/equal opportunity institution. Individuals with disabilities are encouraged to direct suggestions, comments, or complaints concerning any accessibility issues with Rutgers web sites to: or complete the Report Accessibility Barrier / Provide Feedback Form.