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Business Plans: Promotion & Marketing

Resources for SBDC workshop on writing a business plan.

Web Hosts

Start with Small Business Website: How to Create One In 4 Simple Steps. [http://fitsmallbusiness.com/small-business-website/]

Then, review the advice for How to Register a Domain Name, courtesy of WebsiteSetup.org. [https://websitesetup.org/register-domain-name/]

If you plan on proceeding with a business Website, read How to Choose a Web Host. [http://www.thesitewizard.com/archive/findhost.shtml]

Then consider the Web Hosting Reviews from Hosting Facts, as well as browse the many categories of Web hosting companies at Tophosts.com before you select your Web host. [https://hostingfacts.com] and [http://www.tophosts.com]

Several free Web hosting services include:

  • Angelfire
    [http://angelfire.lycos.com]
  • Freeservers
    [http://www.freeservers.com]
  • Homestead
    [http://www.homestead.com]
  • Tripod
    [http://www.tripod.lycos.com]
  • Weebly
    [http://www.weebly.com]
  • Webs
    [http://www.webs.com]
  • Wix
    [http://www.wix.com]
  • Yola
    [https://www.yola.com]

If you plan to use WordPress, find inexpensive themes and templates at ThemeForest. Other design templates, graphics, and images may be found at GraphicRiver. [http://themeforest.net] and [http://graphicriver.net]

Also, check out WordPress.com vs WordPress.org. [https://websitesetup.org/wordpress-com-vs-org/]

Direct Marketing

For your reading pleasure, here are free Sample Marketing Plans available. [http://www.mplans.com]

There are many means of communicating with your customers: advertisements, press releases, business cards, stationery, newsletters, Webpages, direct-mail pieces, telephone, fax, and personal contacts. Below are some useful online and print resources.

The New Jersey Press Association has a comprehensive directory of publishers of daily and weekly newspapers called Newspaper Members By County of Circulation with contacts and addresses. [http://www.njpa.org/njpa/member_newspapers/county_map.html]

The NJPA's Rates and Guidelines lists advertising rates for display ads but not classified ads. [http://www.njpa.org/njnn/2x2/rates_and_acceptance_guidelines.html]

How to Comply with Advertising Laws will provide official guidance on labeling and pricing. [https://www.sba.gov/managing-business/running-business/marketing/how-comply-advertising-laws]

To find help with direct marketing, use the Direct Marketing Vendor Search provided by the Direct Marketing Association, including ad agencies, mailing list brokers, and new product marketers. [http://www.thedirectmarketingsearch.com]

Get a free logo design from FreeLogoServices.com [http://www.freelogoservices.com]

Practically all New Jersey radio stations are listed by Radio-Locator, and can be further limited by city or music format using the advanced search feature. [http://www.radio-locator.com/cgi-bin/finder?sr=Y&s=T&state=NJ]

To make a big statement, consider Billboards for Rent in New Jersey. [http://www.outdoorbillboard.com/billboards-for-rent/new-jersey] Many more possibilities are listed at Billboards: Directory of Billboard Advertising Firms. [http://www.advertising-agency-resources.com/agencies/billboards.php

Search Events in America and Trade Show News Network for trade shows in your industry. [http://www.eventsinamerica.com] and [http://www.tsnn.com]

For a small shipping fee, you can obtain 100 Free Business Cards from VistaPrint; other printed stationery are also available at reasonable prices. [http://www.vistaprint.com/vp/ns/bcfree.aspx]

And here are 5 Best Websites To Send Fax For Free. [http://www.hongkiat.com/blog/send-fax-for-free/]

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