Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Link to Libraries homepage
Link to Libraries homepage
Rutgers University Libraries

Business Plans: Industry Analysis

Resources for SBDC workshop on writing a business plan.

Government Statistics

The U.S. Government agency responsible for collecting and publishing the bulk of industry statistics is the U.S. Census Bureau, a division of the Commerce Department. Reports based on these statistics are organized by NAICS, the North American Industry Classification System. [http://www.census.gov/ eos/www/naics/] You can also use the Free NAICS Look Up from the NAICS Association.

Every five years (years ending in 2 and 7), a comprehensive Economic Census is conducted to gather details about economic activity by sector and by state, and, in most cases, for counties and cities as well.

You can also explore the Industry Statistics Portal for data from many sources. [http://www.census.gov/econ/isp/]

DataUSA [https://datausa.io] is a visualization site for government data jointly designed by the Massachusetts Institute of Technology's Media Labs and consulting firm Deloitte.  Industry data are included, as well as data about jobs and cities and places,  News stories based upon the data are also on the site.  The site was started in 2014, and new information is added from time to time.

Note: An older classification system still in use is the SIC - Standard Industrial Classification. [http://www.osha.gov/cgi-bin/sic/sicser5]

Magazine Articles

The Business Source Elite database at JerseyClicks will provide articles published in hundreds of trade journals and business magazines. Click on the database link and enter your local public library card number. You can then select the database and search for articles on industry overviews and trends, as well as marketing products and services. [http://www.jerseyclicks.org]      

Searching Video    Bibliography Video

Industry Overviews

Dozens of Small Business Snapshots for industry sectors are profiled by the SBDC National Information Clearinghouse. [http://www.sbdcnet.org/category/small-business-research-reports]

Selected Industry Statistics and Financial Ratios are available for sole proprietorships and corporations from BizStats. [http://www.bizstats.com]

A short list of associations in eleven industry sectors are covered by Boogar Associates' Associations: Directory. [http://www.boogar.com/resources/associations/]

Rutgers, The State University of New Jersey, an equal access/equal opportunity institution. Individuals with disabilities are encouraged to direct suggestions, comments, or complaints concerning any accessibility issues with Rutgers web sites to: accessibility@rutgers.edu or complete the Report Accessibility Barrier / Provide Feedback Form.