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This guide leads to many online resources with information for the Introduction and Marketing Plan sections of a Business Plan. Developed for a workshop sponsored by the New Jersey Small Business Development Center.
Look at government sources of statistics on economic activity in industries and states, and then consider trade associations as information sources. Search the Business Source Elite database.
Consider venues for promoting your company, product or service, including newspapers, radio, trade shows, and online. Discover a collection of sample marketing plans at Mplans.
Find out about registering or licensing your business in New Jersey, and locate an accountant or lawyer. Browse the Legal Information Reference Center database.
Roberta L. Tipton
Business Librarian
Public Administration Librarian
Interim Nursing Librarian
The John Cotton Dana Library
Rutgers-Newark
973-353-5910
tipton@rutgers.edu