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Business Plans: About this Guide

Resources for SBDC workshop on writing a business plan.

About this Guide

This guide leads to many online resources with information for the Introduction and Marketing Plan sections of a Business Plan. Developed for a workshop sponsored by the New Jersey Small Business Development Center.

Outline

Industry Analysis:
Look at government sources of statistics on economic activity in industries and states, and then consider trade associations as information sources. Search the Business Source Elite database.
 
Competitive Landscape:
Start with the County Business Patterns, then consider corporate directories, both geographical and industrial. Search the ReferenceUSA database.
 
Market Analysis:
Navigate the many sources of statistics from the U.S. Census Bureau, and look at demographic maps with PolicyMap and ZoomProspector.
 
Promotion and Marketing:
Consider venues for promoting your company, product or service, including newspapers, radio, trade shows, and online. Discover a collection of sample marketing plans at Mplans.
 
Business Plan Samples:
Know what actual plans look like. Discover a collection of sample plans at Bplans.
 
Business Operations:
Find out about registering or licensing your business in New Jersey, and locate an accountant or lawyer. Browse the Legal Information Reference Center database.

Jordan Nielsen (New Brunswick)

Jordan Nielsen's picture
Jordan Nielsen
Contact:
Email: jordan.nielsen@rutgers.edu
Office: Room 25, James Dickson Carr Library, Livingston Campus

Subject Librarian

Roberta Tipton's picture
Roberta Tipton
Contact:
Roberta L. Tipton
Business Librarian
Public Administration Librarian
The John Cotton Dana Library
Rutgers-Newark
973-353-5910
tipton@rutgers.edu
Website

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