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Rutgers University Libraries

Business Plans: Competitive Landscape

Resources for SBDC workshop on writing a business plan.

Government Resources

Current numbers for both the County Business Patterns and the Nonemployer Statistics are now part of the website.  How-To Video (Silent)

Past data for the number of establishments with employees in each industry, broken down by employee size, may be found in County Business Patterns (organized by NAICS).

Past data for businesses without employees run by the self-employed are located at the Nonemployer Statistics for states, metro areas, and counties (also organized by NAICS).

A quick overview of the business environment in your city, county or state can be found at QuickFacts from the US Census Bureau.  How to search video



Company Database

The ReferenceUSA database at JerseyClicks includes a directory of more than 14 million U.S. businesses. Click on the database link and enter your local public library card number. Use ReferenceUSA to find basic information about one company, or to find companies in an industry or in a particular city. It will also provide information on employees, sales, product lines, parent/affiliate/subsidiary companies, and key personnel. []

ReferenceUSA:  Quick Search

ReferenceUSA:  Advanced Search

You can also consult these videos to discover sample search strategies and learn more about the features of ReferenceUSA.

Online Directories

These two directories focus on specific industries or products:

More generally, these two directories allow searching by geography and by yellow pages business categories:

  • (allows searching with maps)
  • Whitepages (10 million businesses, includes maps and directions)

You can also search by selected occupations for licensed practitioners in New Jersey:

Chambers of Commerce:

Not-for-Profit Organizations:

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