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Media, Marketing and Communication (04:192:410)

An outline of library and information resources for this course, including both general guidance on using the Rutgers Library and resources relevant to conducting secondary market research to gain both consumer and general audience insights.

Social Media

Print and Online Resources

  • A series of online tutorials covering many Principles of Marketing are available from There is a separate tutorial on How to Write a Marketing Plan.
  • There are many free Sample Marketing Plans available for your reading pleasure.
  • Refer to N.J. Regulations from the New Jersey Administrative Code for requirements for specific business activities e.g. N.J.A.C. 8:43A, Ambulatory Care Facilities.
  • Refer to the Foundation Center's Links to Nonprofit Resources for useful advice on management, fundraising, and developing volunteers. To locate foundations and other grant-making organizations, search the Foundation Directory Online. (Rutgers-restricted access)
  • For manufacturers and distributors of industrial products and services, search the ThomasNet directory. For manufacturers, distributors, professionals, and service providers in the building and construction industries, use The Blue Book.

Citation Guide

Refer to this Writing and Citation Formatting guide for citation formatting and management tools, citation manuals, and information about equivalent print resources.

Or use another style suggested by your professor, such as APA or MLA .


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