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Media, Marketing and Communication (04:192:410)

An outline of library and information resources for this course, including both general guidance on using the Rutgers Library and resources relevant to conducting secondary market research to gain both consumer and general audience insights.

Getting Started

For your group project, you will be responsible for collecting and interpreting additional information about your client and the environment in which they operate.  This guide outlines databases and other resources to help complete this assignment, including how to get started at the Rutgers Library, how to find background information on PrEP (pre-exposure prophylaxis) and how to utilize primary and secondary data to support your campaign, such as business and market research, demographic data, research studies and marketing tips.

Related Library Guides to assist in your research include:

  • Marketing: An overall guide to many resources useful for business and marketing research, including topics such as Advertising, Marketing Research and Consumer Research. 
  • Market Research: Includes pointers to many important sources of statistical data on income, consumption, and demographics to help understand and define product, service and industry market data.
  • Social Media Marketing: Features statistics, reports, tools, and tips for marketing using social media platforms and software.
  • Communication Research: Outlines how to find books, articles, statistics and data useful to communication research.

Library Resources

Instructions for connecting to library resources with your Net ID remotely.

Start typing your search in the QuickSearch bar at the top to find materials available from Rutgers libraries, including books, journals, articles and movies. Also has an Advanced Search feature for more targeted searching. 

Answers to frequently asked questions about using our library system. 

Explains how to request a book or article. Sign in to QuickSearch to see REQUEST options.

For more help using Rutgers library resources, including tutorials, citation managers, and tips on avoiding plagiarism, visit our Learning Tools pages.