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Media, Marketing and Communication (04:192:410): Market Research
An outline of library and information resources for this course, including both general guidance on using the Rutgers Library and resources relevant to conducting secondary market research to gain both consumer and general audience insights.
The mother of all sources on U.S. population and demographic data is the U.S. Census Bureau. For the latest available information, start with data.census.gov. You have two options to start your search on the landing page: a free-form single search bar or an advanced search filtering experience. Includes breakdowns for the following categories:
These feature links to topics including People and Population, Race and Ethnicity, Families and Living Arrangements, Health, Education, Business and Economy, Employment, Housing and Income and Poverty.
U.S. Census Bureau QuickFacts provides community profiles for cities and towns with more than 5,000 people.
Product and industry market research reports covering US and International marketplaces. Use the search box at the top to search for consumer market information. Reports are geared toward specific market niches.