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Media, Marketing and Communication (04:192:410)

An outline of library and information resources for this course, including both general guidance on using the Rutgers Library and resources relevant to conducting secondary market research to gain both consumer and general audience insights.

Market Research

The following resources are helpful for broad research across an industry or market.

How to Use Mintel in Your Research

The U.S. Census

The mother of all sources on U.S. population and demographic data is the U.S. Census Bureau. For the latest available information, start with You have two options to start your search on the landing page: a free-form single search bar or an advanced search filtering experience. Includes breakdowns for the following categories:

Advertising Industry Pubs

The following advertising, public relations and promotional material can provide ideas and historical context.


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