The mother of all sources on U.S. population and demographic data is the U.S. Census Bureau. For the latest available information, start with data.census.gov. You have two options to start your search on the landing page: a free-form single search bar or an advanced search filtering experience. Includes breakdowns for the following categories:
Done every five years by the Census Bureau, the Economic Census provides comprehensive and detailed statistics on employer businesses and serves as the benchmark for nearly every business survey conducted by the Census Bureau. It was last done in 2017 and statistics will continue to roll out throughout 2020.
The following resources are helpful for broad research across an industry or market.
The following Rutgers databases are also useful in data-driven marketing. They provide information about consumer demographics and habits and data and statistics for particular regions, industries and businesses.
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