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Media, Marketing and Communication (04:192:410): Audience Profiles

An outline of library and information resources for this course, including both general guidance on using the Rutgers Library and resources relevant to conducting secondary market research to gain both consumer and general audience insights.

Nielsen Insights

Nielsen Insights provide audience-driven perspective and market research for those in the advertising industry, focusing on the following channels: demographics, digital, entertainment, CPG, FMCG & retail perspectives, innovation, markets and finances and media. 

They are categorized by:

Sample reports and articles include:

Mintel

Rutgers University Libraries subscribes to Mintel Reports, product and industry market research reports covering U.S. and international marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. 

Once you are logged into Mintel with your NetID and password, you can search by a variety of demographics categories: 

Sample reports include:

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