Media, Marketing and Communication (04:192:410)
Nielsen Insights
Nielsen Insights provide audience-driven perspective and market research for those in the advertising industry, focusing on the following channels: demographics, digital, entertainment, CPG, FMCG & retail perspectives, innovation, markets and finances and media.
They are categorized by:
Sample reports and articles include:
- AFRICAN-AMERICAN WOMEN: OUR SCIENCE, HER MAGICThis report is Nielsen’s seventh look at African-American consumers and the second one with attention focused on Black women.
- HOPE AND ACTION: THE GROWING INFLUENCE OF ASIAN AMERICANSAs part of the media industry, Nielsen took an in-depth look this year at how the industry can act to stop anti-Asian hate.
- LA OPORTUNIDAD LATINXJust how big is the Latinx opportunity for brands?
- OVER THE RAINBOW: HOW BRANDS CAN TAKE ACTION WITH ADVERTISING BEYOND PRIDE MONTHBuilding brand awareness and winning business from LGBTQ+ consumers and allies can prove challenging in this evolving marketplace.
- WISE UP TO WOMENRecent research looks at how companies can rethink their approach marketing, innovation and designing services for women.
Mintel
Rutgers University Libraries subscribes to Mintel Reports, product and industry market research reports covering U.S. and international marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.
Once you are logged into Mintel with your NetID and password, you can search by a variety of demographics categories:
Sample reports include:
- Marketing to Generation XInsight and analysis on marketing to Generation X consumers, who are typically focused on quality products and affordable pricing rather than a distinctive brand personality.
- Marketing to Generation ZIn-depth analysis and insight about marketing to Gen Z consumers, who are often adamant about forging their own path yet feel isolated.
- Marketing to MillennialsInsight and analysis about millennial consumers and their shifting work-family priorities.
- Social Lives of SinglesIncludes COVID-19 pandemic impact on singles’ ability to make connections and meet potential partners in person.
- Student LifestylesInsight and analysis on the impact of COVID-19 on student education and campus activities.