Integrated Business Applications (22:621:543)

• Investopedia article on Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons
• Brief guide from Forbes Advisor on Social Media Marketing In 2024: The Ultimate Guide
• How New-Age Social Media Marketing Is Changing and What You Need to Know from business.com
• The impact of social media marketing on purchase intention: The mediating role of brand trust and image from the International Journal of Data and Network Science 
• Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus journal article from Psychology & Marketing 
• Read about the effect of social media marketing and e- word of mouth on purchasing decisions via Purchasing Decisions Effect of Social Media Marketing, Electronic Word of Mouth (eWOM), Purchase Intention in the Journal of Accounting and Finance Management 
• Delve into the the varying effects of social media marketing activities (SMMAs) on Gen Z travel behaviors in Delineating the Effects of Social Media Marketing Activities on Generation Z Travel Behaviors from the Journal of Travel Research 

A series of online tutorials covering many Principles of Marketing are available from KnowThis.com. There is a separate tutorial on How to Write a Marketing Plan.

There are many free Sample Marketing Plans available for your reading pleasure.

Refer to N.J. Regulations from the New Jersey Administrative Code for requirements for specific business activities e.g. N.J.A.C. 8:43A, Ambulatory Care Facilities.

Refer to the Foundation Center's Links to Nonprofit Resources for useful advice on management, fundraising, and developing volunteers. To locate foundations and other grant-making organizations, search the Foundation Directory Online.

For manufacturers and distributors of industrial products and services, search the ThomasNet directory. For manufacturers, distributors, professionals, and service providers in the building and construction industries, use The Blue Book.

Follow the guidelines and examples provided by the Harvard Business School's Citation Guide.

Or use another style suggested by your professor, such as APA or MLA .