Skip to Main Content

Integrated Business Applications (22:621:543)

This guide will lead to selected company, industry and market research resources to help compile recommendations and a final report regarding a real-life business problem or opportunity.

Social Media

There is much advice to consider in Social Media Examiner: "Your Guide to the Social Media Jungle." One useful item was 8 Ways to Discover Valuable Social Media Content to post or retweet.

The Internet Entrepreneur has a section of tips covering Social Media

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Some interesting blogs with tips on social marketing are Duct Tape Marketing (John Jantsch), Maximize Social Business (Neal Schaffer), and Incite Group.

The appropriate use of technology and tools is the focus of Scott Brinker's blog Chief Marketing Technologist.

Over 160 policy documents are available on the Social Media Policy Database from

For help with terminology, refer to The ABCs of Mobile Marketing from HubSpot.

Concerned about ROI? Consider these 6 Ways to Measure Social Media from PracticalEcommerce.

Print and Online Resources

A series of online tutorials covering many Principles of Marketing are available from There is a separate tutorial on How to Write a Marketing Plan.

There are many free Sample Marketing Plans available for your reading pleasure.

Refer to N.J. Regulations from the New Jersey Administrative Code for requirements for specific business activities e.g. N.J.A.C. 8:43A, Ambulatory Care Facilities.

Refer to the Foundation Center's Links to Nonprofit Resources for useful advice on management, fundraising, and developing volunteers. To locate foundations and other grant-making organizations, search the Foundation Directory Online.

For manufacturers and distributors of industrial products and services, search the ThomasNet directory. For manufacturers, distributors, professionals, and service providers in the building and construction industries, use The Blue Book.

Citation Guide

Follow the guidelines and examples provided by the Harvard Business School's Citation Guide.

Or use another style suggested by your professor, such as APA or MLA .


© , Rutgers, The State University of New Jersey

Rutgers is an equal access/equal opportunity institution. Individuals with disabilities are encouraged to direct suggestions, comments, or complaints concerning any accessibility issues with Rutgers websites to or complete the Report Accessibility Barrier / Provide Feedback form.