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Integrated Business Applications (22:621:543)

This guide will lead to selected company, industry and market research resources to help compile recommendations and a final report regarding a real-life business problem or opportunity.

Market Research

The following resources are helpful for broad research across an industry or market, or for identifying competitor companies.

Management Analysis

Find Articles

The following are article indexes which provide access to thousands of business publications. Finding articles about a particular company, industry, or product can provide additional context and very current information.

Media Alerts

Several Rutgers databases allow the ability to set up news/media alerts, including The New York Times, The Wall Street Journal, Access World News and EBSCO (which includes Business Source Premier and Regional Business News).

See the Media Alert Instruction Sheet below for details.


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