Market research is essential for any business organization that wishes to stay in business. This guide includes pointers to many important sources of statistical data on income, consumption, and demographics, to help you understand and define the market for your product or service.
I want to acknowledge the research assistance of Ruth Ware in this February 2016 update of this Research Guide.
Return to the RUL Business Research Guide
Rutgers, The State University of New Jersey, an equal access/equal opportunity institution. Individuals with disabilities are encouraged to direct suggestions, comments, or complaints concerning any accessibility issues with Rutgers web sites to: firstname.lastname@example.org or complete the Report Accessibility Barrier / Provide Feedback Form.