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Market Research: Online Library Resources

Market Research Reports

Mintel Reports (Rutgers-restricted Access) offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Data is compiled from consumer survey research firms such as Simmons National Consumer Surveys and Harris Interactive, as well as retail sales figures from Information Resources, Inc. and trade associations.

Data Sources

PolicyMap (Rutgers-restricted Access) displays many popular categories of demographic information as maps, including population, income, home ownership, and education. The underlying data is derived from both government and commercial sources.

Data-Planet Statistical Datasets (Rutgers-restricted Access) provides access to over 70 organizational sources, including US Federal, US State, International and Non-profit organizational sources. Examples are EASI Analytics, the US Census Bureau, and Zillow.

Another resource for visualizing Census data using maps is Social Explorer (Rutgers-restricted Access). This site provides access to selected data sets for censuses and surveys from 1790-2010, with the display of graphical maps.

Articles and Reports

Business Source Premier (Rutgers-restricted access) covers business and management topics including marketing, consumers of products and services, competitive intelligence, industry profiles, and product development. It contains citations, lengthy abstracts, and in most cases, the full-text of articles from 8,000 U.S. and international professional publications, academic journals, and trade magazines.

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