Market Research

Detailed and historical socioeconomic statistics and demographic profiles for the Black Population in the United States are available from the Census Bureau.

Many demographic segments are profiled in the Black America Study conducted by the Yankelovich market research firm.

You can request a copy of these studies from Nielsen (see also African Americans):

• Young, Connected and Black (2016)
• Increasingly Affluent, Educated and Diverse: African-American Consumers (2015)
• Powerful. Growing. Influential. The African-American Consumer (2014)
• Resilient, Receptive and Relevant (2013)
• African-American Consumers: Still Vital, Still Growing 2012 Report
• The State of the African-American Consumer (2011)

African-American/Black Market Profile was originally compiled by the MPA: Magazine Publishers of America.

Experian Marketing Services has put together this brief Profile of African American Consumers and the longer African American Shopper Analysis.

Gale Research has this compilation: Statistical Record of Black America
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The Buying Power of Black America is briefly summarized by Target Market News, which offers the entire report for sale.

Socioeconomic statistics and demographic profiles for the U.S. population of Hispanic Origin are available from the Census Bureau.

Many reports dealing with demographics, labor, employment, income, and housing are covered by Research on Economics from the Pew Hispanic Center.

The Center for Latin American, Caribbean & Latino Studies at the CUNY Graduate Center offers many Latino Data Project Reports, including profiles of immigrants from specific countries.

A small number of charts on media consumption by Hispanics are available from the Video Advertising Bureau.

Experian publishes a periodic report on The New American Consumer: Trends in Hispanic Consumer Demographics which can be requested.

A recent study from Latinworks and Ethnifacts is entitled The Plus Identity: Shifting Paradigms and the Future of Latino Cultre in the U.S.

The Growing Hispanic Population Means Big Business for These 7 Sectors was provided by IBISWorld.

These studies are available from IRI:

• Connecting to the Hispanic Consumer (2015)
• Winning with the Hispanic Consumer Today (2014)

You can request a copy of these studies from Nielsen:

• From the Ballot Box to the Grocery Store: A 2016 Perspective on Growing Hispanic Influence in America (2016)
• Nielsen Share of Wallet: A Look at Hispanic Spending on Consumer Packaged Goods (2015)
• Engaging the Evolving Hispanic Consumers: A Look at Two Distinct Sub-Groups (2014)
• Latinas Are a Driving Force Behind Hispanic Purchasing Power in the U.S. (2013)
• State of the Hispanic Consumer: The Hispanic Market Imperative (2012)

A similar report that can be requested from Experian is The New American Consumer: Trends in Hispanic Consumer Demographics.

Yahoo! recently released results of a study on Marketing to Hispanics.

Hispanic Brand Loyalty Segmentation Study is a conference presentation from Phoenix Marketing International.

Adam R. Jacobson and HispanicAd.com offers an annual report "Hispanic Market Overview":

• Gain Total Focus Through Eye-opening Facts (2016)
• Back to Basics (2015)
• Hispanic Market Overview 2014
• Crack Your Consumer's Code (2013)
• A Close Look at a Growing Market (2012)
• Hispanic Market Overview 2011

AHAA: The Voice of Hispanic Marketing has these reports (and other Publications and Research) of interest:

• Hispanic Market Guide (2016)
• 2015 Hispanic Ad Allocation Report
• Refining Hispanic ROI (2014)
• Upscale Latinos (2013)
• Budget Alignment (2011-2012)

In 2008, MRM Worldwide and MSN Latino released this study: The Online U.S. Hispanic: First- and Second-Generation Insights.

This compilation: Statistical Handbook on U.S. Hispanics is from Oryx Press.
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Gale Research has this compilation: Statistical Record of Hispanic Americans
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