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Market Research: Print Resources

Print Resources

Current Population Reports are special studies in six series, put out irregularly by the Bureau of the Census. First consult the Subject Index to Current Population Reports as well as the Census Catalog & Guide (Population section). (ALEXANDER, CAMDN, DANA U.S. DOCS) The full-text of many of these studies are now available online from the U.S. Census Bureau.

Demographics USA was published by Trade Dimensions every year until 2008, with demographic, income, retail sales, and establishments data for counties and states. (DANA, CARR REF HF 5438.4 .S87)

Best Customers: Demographics of Consumer Demand by the Editors of New Strategist Publications covers many categories of products and services. (CARR REF HC 79 .C6 B478) A related title is Household Spending: Who Spends How Much on What, with hundreds of consumption and expenditure tables based on published and unpublished data from the Consumer Expenditure Survey, referred to in the Government Data tab. (CAMDEN, DANA, REF HC 110 .C6 A666)

The Study of Media and Markets from the Simmons Market Research Bureau used to be published annually, but is no longer available in print. (CAMDEN CD-ROM, DANA, CARR REF HF 5415.2 .S554)

New Jersey Legislative District Data Book from the Bureau of Government Research of Rutgers University has annual data.
ALEXANDER, DOUGLASS, CARR, LSM REF JK 3593; CAMDEN, DANA Reference Desk

The New Jersey Municipal Data Book provides annual information on municipalities, towns, cities, and counties in New Jersey.
ALEXANDER, DOUGLASS, CARR REF HD4606.N49N5; DANA Reference Desk

From New Strategist Publications:

American Incomes: Demographics of Who Has Money
ALEXANDER, CARR REF HC 110 .I5 R87

American Women: Who They Are & How They Live
ALEXANDER REF HQ 1421 .A486

The Baby Boom: Americans Born 1946 to 1964
ALEXANDER, CARR REF HN 60 .R84

Generation X: Americans Born 1965 to 1976
ALEXANDER, CARR REF HC 110 .C6 M544

The Millennials: Americans Born 1977 to 1994
ALEXANDER CARR REF HQ 796 .M479

Official Guide to Household Spending
ALEXANDER, DANA, DOUGLASS, CARR REF HC 110 .C6 A666

Older Americans: A Changing Market
ALEXANDER CARR REF HQ 1064 .U5 A6455

From Oryx Press:

Statistical Handbook on Women in America
ALEXANDER, CAMDEN, DANA, DOUGLASS REF HQ 1420 .T34

From Bernan Press:

Social Change in America: The Historical Handbook
ALEXANDER REF HA 203 .S746

Statistical Portrait of the United States: Social Conditions & Trends
ALEXANDER, DOUGLASS, CARR REF HN 60 .S73; DANA Reference Desk

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