AdViews: A Digital Archive of Vintage Television Commercials. A digital archive of thousands of television commercials dating from the 1950s to the 1980s created or collected by the ad agency Benton & Bowles or its successor, D'Arcy Masius Benton & Bowles (DMB&B). Major clients included are Procter & Gamble, Kraft, Schick, Vicks, and Post, among others.
The Living Room Candidate: Presidential Campaign Commercials 1952-2008. More than 300 commercials, from every presidential election since 1952.
For a fee, the Archive will make copies and lend individuals DVDs of specific broadcasts. You can place an Interlibrary Loan Request for a program. However the Rutgers Libraries will only pay for the first $20 of the fee; the requestor would be responsible for the remaining amount.
Off-Campus Access Rutgers-restricted Access