Use the Business Source Premier database to find articles on your industry from magazines and journals. Consider the following search terms: expansion, forecast, future, growth, outlook, overview, planning, trends. (Rutgers-restricted access)
For consumer products and services, consider searching Mintel Reports to learn about consumer attitudes and preferences. (Rutgers-restricted access)
Refer to Standard & Poor's Industry Surveys (DANA Reference Desk) for industry overviews, major players, and basic statistics: production, shipment, sales, revenues. (The S&P NetAdvantage database, which includes Industry Surveys, is accessible at the Newark Public Library, 5 Washington Street, next door to the Rutgers Business School in Newark)
An informative "how to" which explains more about SWOT and Porter's Five Forces Analysis can be found in the Conducting a Situational Analysis section of the Lumen guide to creating a marketing plan
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