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Collaborative for Technology Entrepreneurship and Commercialization (CTEC)

What is Product-Market Fit?

The term "product-market fit" refers to whether a product is a good match for the needs of the target market. The following resources can help you determine product-market fit for your potential product.

Demographics and Statistics

Other Government Resources

  • Start with the Business and Economy Portal from the US Census Bureau for access to many different data sets. You will need to know the NAICS (North American Industry Classification System) code for your industry, and being familiar with The North American Product Classification System (NAPCS) will also prove useful.
  • The Economic Census, conducted every five years, covers retail trade, wholesale trade, service industries, construction industries, manufactures, mineral industries, transportation, communications, utilities, and financial, insurance, and real estate industries.
  • Over 100 industries are covered in the Industries at a Glance series of reports on employment, earnings, and workplace trends, from the Bureau of Labor Statistics.
  • The number of establishments with employees in each industry may be found in County Business Patterns from the Census Bureau. Data is also available for Metro areas and by ZIP code.
  • Compare manufacturing data over time via the Industrial Statistics Database: INDSTAT 4. Located on the UNIDO (UN Industrial Development Organization) platform, it contains manufacturing sector data from 1990 to the present.

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Census Data

QuickFacts provides statistics for all states and counties, and for cities and towns with a population of 5,000 or more.

Expert tips and tricks outlining how to access and use Census Bureau Data:

  • New Updates to – June 2019
  • Data Gems Tutorials - a series of "how-to" videos for data users looking for an easy and quick way to enhance their knowledge of Census data. They outline various concepts and techniques to improve navigation of the website and utilize data-access tools.

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