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As You Start Your Research

Certain business databases such as IBISWorldMergent Online and Business Source Premier allow you to search by North America Industry Classification System (NAICS). It may be useful to write these codes down as you find them when starting your research to help facilitate your search strategy.​

NAICS is the standard used by Federal statistical agencies to classify business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. It uses a hierarchical structure comprised of main two-digit sector codes and various subsector and industry codes.

NAICS is reviewed every five years for potential revisions so that the classification system can keep pace with the changing industry. See the NAICS Update Process Sheet for more information.

See the Database Tutorials tab of this guide for short videos on some of the databases listed below.

Company Research

The resources below are most useful when you are researching a particular company.

Find Articles

The following databases provide access to thousands of business publications. Finding news and articles about a particular company, industry, or product can provide additional context and access to the most up-to-date information.

Industry & Market Research

The following resources are helpful for broad research across an industry or market, or for identifying competitor companies.

Media Alerts

Several Rutgers databases allow the ability to set up news/media alerts, including The New York Times, The Wall Street Journal, Access World News and EBSCO (which includes Business Source Premier and Regional Business News).

See the Media Alert Instruction Sheet below for details.


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