This guide leads to many resources with information for the Market Research portion of the Business Marketing Strategies, Planning & Implementation workshop offered by the Rutgers-Newark Small Business Development Center, as well as the Small Business Administration's Emerging Leaders Initiative training program, and the Rutgers Veterans Environmental Technology and Solutions (VETS) program.
|Primary Research||Secondary Research|
|Surveys, questionnaires||Published sources, in print or online|
|Time-consuming to conduct||Time-consuming to research|
|Focused||Wide-ranging (but dispersed)|