About this Guide
This guide leads to many resources with information for the Market Research portion of the Business Marketing Strategies, Planning & Implementation workshop offered by the Rutgers-Newark Small Business Development Center.
Characteristics (And Limitations) Of Market Research
| Primary Research | Secondary Research |
|---|---|
| Surveys, questionnaires | Published sources, in print or online |
| Costly | Often free |
| Current | Varies |
| Time-consuming to conduct | Time-consuming to research |
| Focused | Wide-ranging (but dispersed) |
Business Librarian |
 Ka-Neng Au   Contact Info John Cotton Dana Library 185 University Ave Newark, NJ 07102 973-353-5911 au@rutgers.edu Send Email |
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