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Market Research Workshop: About this Guide

Online resources for SBDC, SBA, and VETS workshops.

About this Guide

This guide leads to many resources with information for the Market Research portion of the Business Marketing Strategies, Planning & Implementation workshop offered by the Rutgers-Newark Small Business Development Center, as well as the Small Business Administration's Emerging Leaders Initiative training program, and the Rutgers Veterans Environmental Technology and Solutions (VETS) program.

Why Conduct Market Research?

Some reasons:

  • gather data about target market
  • analyze current and potential market size
  • identify opportunities to update product/service offerings
  • identify and analyze competitors
  • consider business locations

Characteristics (And Limitations) Of Market Research

Primary ResearchSecondary Research
Surveys, questionnaires Published sources, in print or online
Costly Often free
Current Varies
Time-consuming to conduct Time-consuming to research
Focused Wide-ranging (but dispersed)

Business Librarian

Ka-Neng Au
John Cotton Dana Library
185 University Ave
Newark, NJ 07102
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