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Market Research: About this Guide

About this Guide

Market research is essential for any business organization that wishes to stay in business. This guide includes pointers to many important sources of statistical data on income, consumption, and demographics, to help you understand and define the market for your product or service.

I want to acknowledge the research assistance of Ruth Ware in this February 2016 update of this Research Guide.

Return to the RUL Business Research Guide

Business Librarian

Ka-Neng Au
John Cotton Dana Library
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