Market research focuses on your desired customer base, which can be defined by a variety of parameters such as age group, sex or gender, hobbies, occupation, or region.
These online resources are not restricted to Rutgers students and affiliates.
These research guides are a more comprehensive overview of this topic:
APA:
Author or Authoring Organization. (Year of Publication). Title of Report -- Month Year. Retrieved month day, year from Mintel Reports.