Skip to Main Content

Social Entrepreneurship

This research guide supports the Rutgers-Camden Social Entrepreneurship course.

Industry research or industry analysis is helpful to understand your competitors, growth opportunities, trends, and more. Industry analysis differs from market analysis--when researching an industry, you are focusing on groups of businesses offering similar products or services

Library Online Resources

  • IBIS World: Rutgers-restricted database with industry reports for most industries. You can search by keyword or NAICS code
  • MarketLineRutgers-restricted database with industry reports for U.S. and global industries. In the search box drop-down menu, select Industry Reports and then search by keyword

Open Online Resources

These online resources are not restricted to Rutgers students and affiliates.

  • List of US Trade Associations (Wikipedia): There are trade associations for most, if not all, industries. These associations often have information suitable for industry analysis, but you will need to search and browse through the association's website to find relevant info. 
  • NAICS: Look up an industry's North American Industry Classification Scheme (NAICS) code. This code is helpful to research a specific industry in government resources and library databases. 

Cite an IBIS World Report


Last name, initials. (Year, Month). Report NameReport Number. Retrieved month day, year from IBISWorld database.


© , Rutgers, The State University of New Jersey

Rutgers is an equal access/equal opportunity institution. Individuals with disabilities are encouraged to direct suggestions, comments, or complaints concerning any accessibility issues with Rutgers websites to or complete the Report Accessibility Barrier / Provide Feedback form.