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Business Policy & Strategy (29:620:418) Executive Leadership:(29:620:410) (Global Management & Strategy (29:620:402): Market Research

Guide for undergraduate business capstone

Rutgers Online Databases

Mintel Reports offer consumer product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Data is compiled from consumer survey research firms such as Simmons National Consumer Surveys and Harris Interactive, as well as retail sales figures from Information Resources, Inc. and trade associations. (Rutgers-restricted access)

PolicyMap displays many popular categories of demographic information as maps, including population, income, home ownership, and education. The underlying data is derived from both government and commercial sources. (Rutgers-restricted Access)

Polling the Nations is a compilation of the full-text of the questions and responses from over 14,000 national, state and local surveys conducted since 1986 by some 700 polling organizations in the United States and eighty other countries. Records can be searched by topic, question text, universe polled, date, polling organization and response categories. (Rutgers-restricted access)

SBRnet: Sports Business Research Network features market research and industry news in the area of sports business. It includes industry-developed market research, government statistics, facility reports and news, international market publications, customized research, and directories for governing bodies, college athletic, employment agencies, and marketing agencies etc. (Rutgers-restricted access)

Statista "integrates statistical data from over 80,000 topics in areas such as business, education, finance, media, politics, society, and technology. Statista gathers data from over 18,000 sources." -- from the Rutgers database description (Rutgers-restricted access)

Rutgers Guide

The Market Research Guide will lead you to dozens more sources of information, both online and in print.

Government Statistics

The mother of all sources for demographic and economic data is the U.S. Census Bureau. For a brief statistical profile for your community, consult QuickFacts, which includes cities and towns with more than 5,000 people. [http://www.census.gov/quickfacts/]

You can also read Narrative Profiles for cites and towns as well as neighborhoods (called Census Tracts) and other geographic entities by selecting a location from a map of the U.S. or from pull-down menus for places, counties, and other geographies. [https://www.census.gov/acs/www/data/data-tables-and-tools/narrative-profiles/2018/]

The Census Bureau has released a mapping and reporting tool that could be useful for small and medium-sized firms which offer a select range of consumer products or services: Census Business Builder. [https://cbb.census.gov/sbe/]  Video tutorials at:  DATA GEMS: How to Create a Business Data Report and DATA GEMS: How Do I Get Business Data for My Location?

Need even more Census data?  Try searching https://data.census.gov/

The U.S. Bureau of Labor Statistics periodically conducts the Consumer Expenditure Survey which provides information on consumers and their expenditures. [http://www.bls.gov/cex/]

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