The Library Catalog is the gateway to all information resources located in the Rutgers University Libraries. There are numerous keywords and subjects that can be used when researching any topic. You can try the following subjects for strategic research:
|Industrial marketing -- Research|
Check with library staff for additional subjects and/or ideas on searching the Library Catalog.
Searching within QuickSearch will retrieve books, book chapters, articles, journals, databases, videos, conference proceedings, government documents, and much more. Use the "Filter My Results" on the left hand side of the catalog to narrow down your search results.
In many cases, library materials unavailable from the Rutgers University Library system can be ordered through a variety of delivery options, including campus delivery of books and journal articles held in other RUL libraries and interlibrary loan services such as EZBorrow and UBorrow:
If materials are unavailable through RUL, try the following:
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