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Business Forum (29:011:300): Market Research

Rutgers Online Database

Mintel Reports offer consumer product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. (Rutgers-restricted access)

Web Resources

For a profile for your community, consult the QuickFacts from the U.S. Census Bureau, which includes cities and towns with more than 5,000 people.

PolicyMap displays many popular categories of demographic information as maps, including population, income, home ownership, and education. (Rutgers-restricted access)

The Market Research Guide will lead you to dozens more sources of information, both online and in print.

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