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Business Forum (29:011:300): * Company Research *

Rutgers Online Databases

Business Source Premier for the full-text of articles from thousands of U.S. and international professional publications, academic journals, and trade magazines, as well as SWOT analyses for major corporations. Consider the following search terms and phrases: diversity, employees, expansion, forecast, future, growth, outlook, overview, personnel, planning, strategic, strategy, social responsibility, trends. (Rutgers-restricted access)

Mergent Online has much information on public firms around the world, with historical background, up to 25 years of financials, details on debt and capital structure, and Mergent's own equity research. (Rutgers-restricted access)


MarketLine for company profiles, SWOT analyses, financial deals, and market share. (Rutgers-restricted access)

ReferenceUSA to find prospects and competitors by industry and location. Includes a directory of over 14 million U.S. public and private companies. (Rutgers-restricted access)

Westlaw includes Hoover's reports on companies and their competitors. (Rutgers-restricted access)

Government Resources

The number of establishments in each industry, broken down by employee size, may be found in County Business Patterns (organized by NAICS).

For businesses run by the self-employed, refer to the Nonemployer Statistics for states, metro areas, and counties (also organized by NAICS).

Web Resources

More resources may be found on the guide to Company Research.