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Urban Entrepreneurship (29:382:342) (22:620:672): Market Research

Resources on Newark

Source: WikiVoyage

Compare the map with the Newark ZIP code boundaries.

Start with Newark's Master Plans - the latest is from 2012.

The City of Newark has also prepared a series of Redevelopment Plans for various neighborhoods. To find them, go
to the Newark Public Library Digital Collections and search for  redevelopment plans   .


And then there is the City of Newark's Office of Sustainability, and their 100-page City of Newark Sustainability Action Plan

Check out programs for local business launched by the Newark Community Economic Development Corporation (Newark CEDC).

The Cornwall Center at Rutgers-Newark recently helped to complete a comprehensive report on Measuring the State of Newark’s Neighborhoods for the Strong Healthy Communities Initiative.

The Brookings Institution has a report on Newark’s Manufacturing Competitiveness: Findings and Strategies.

There's also the Arts & Economic Prosperity V: The Economic Impact of Nonprofit Arts and Culture Organizations and Their Audiences in the City of Newark, NJ, a summary of a 2015 study conducted by the nonprofit group Americans for the Arts. Newark data are included in the report.

The Trust for Public Land, a national conservation organization, prepared an overview of Newark, NJ: An Open Space Analysis.

For current statistics, refer to the American Factfinder from the Census Bureau: Newark City, New Jersey, QuickLinks, with data from the latest American Community Surveys and the last Census.

Brick City Live , a Newark-based blog, specializes in local news and events.  NJPAC sponsors a Newark event calendar on the site.

The Newark Experience (by Natalie Borisovets, Dana Library) is the largest online collection of material about the history of Newark.  
An associated guide is Newark by the Numbers, a guide to sources of data about the city.

Rutgers Online Databases

Mintel Reports offer consumer product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Data is compiled from consumer survey research firms such as Simmons National Consumer Surveys and Harris Interactive, as well as retail sales figures from Information Resources, Inc. and trade associations. (Rutgers-restricted access)

PolicyMap is an online data and mapping application that provides access to over 10,000 indicators related to demographics, housing, income, crime, mortgages, health, jobs, and more. Data is available at many common geographic entities (address, block group, census tract, zip code, county, city, state, metro area) as well as unique geographies such as school districts and political boundaries. (Rutgers-restricted access)

While the public data is available freely, the Rutgers subscription to PolicyMap provides access to additional data sets from proprietary sources, including detailed home sales statistics from Boxwood Means, school district performance from GreatSchools, locations of grocery stores and non-profit organizations, and Nielsen (Claritas) estimates and projections for demographic indicators.


Statista integrates statistical data from over 80,000 topics in areas such as business, education, finance, media, politics, society, and technology. Statista gathers data from over 18,000 sources, including market reports, trade publications, scientific journals, and government databases. The reports, charts, infographics, and statistics found in the database can be downloaded in Excel, PDF, PNG, or PowerPoint formats or embedded in web pages.

Web Resources

For current demographic statistics, refer to the American Factfinder from the Census Bureau, with data from the annual American Community Surveys and the 2010 Census.

Browse the podcasts and presentation slides in the Sustainable Materials Management Webinar Series provided by the National Recycling Coalition.

The Market Research Guide will lead you to dozens more sources of information, both online and in print, including these Resources for New Jersey and resources for Multicultural Marketing.


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