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Electronic Commerce: Search Engine Optimization

Periodic Table of SEO Ranking Factors

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Search Engine Land Periodic Table of SEO Ranking Factors

Marketing & Promotion

How to Attract Visitors to Your Website is a quick but useful read. The Web Site Promotion Guide offers many articles on search engines, site submission, and Website promotion.

John Jantsch, founder of Duct Tape Marketing, has written a handbook entitled 7 Apps That Will Change The Way You Do Marketing (registration required).

In affiliate marketing, a percentage of the revenue from purchases made at selected online merchants will come back to your site if you display a text, banner, or other link to that merchant. Many affiliate marketing programs may be found at LinkShare.

More guidance and tools for affiliate marketing is available at Affilorama.

Consult MarketPosition: Search Marketing Resources for additional advice and practical tips, or Browse Website Magazine by Topics. Then, there are also Articles by Topic from the Digital Web Magazine (which ended its publication run at the end of 2008).

Finally, you can browse Email Marketing Resources Tools, White Papers, Guides, Webinars and Articles from Lyris.

Business Librarian

Roberta Tipton's picture
Roberta Tipton
Contact:
Roberta L. Tipton
Business Librarian
Public Administration Librarian
The John Cotton Dana Library
Rutgers-Newark
973-353-5910
tipton at rutgers.edu
Website

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