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Electronic Commerce: Webpage Design

Usability and Navigation

Start with 10 Usability Tips Based on Research Studies.

You can also browse the many articles in Usability News, a newsletter from the Software Usability Research Laboratory at Wichita State University.

Then look at the Articles About Web Design, Usability, & Programming from SoftMedia Artisans.

For more tips on usability and Web design, go to Jakob Nielsen's useit.com Website.

Finally, there's these Six Key Ingredients for an Effective Website from Marsha Collier.

Localization

At some point in your corporate growth, you may extend your offerings to the world at large. How do you account for foreign exchange, international shipping arrangements, and the translation of your Website content into other languages? You might wish to consider the services of firms which specialize in "localization," or adapting your Website to local usage, language and culture around the world. Here are two of these service providers:

Infographic

65 Proven Statistics About E-commerce Consumer Psychology

Accessibility

The U.S. Government is requiring that all Federal Agencies developing electronic products abide by Section 508 of the Workforce Investment Act Of 1998, which calls for comparable (not equal) access to information and data by all users. Compare your Webpages with this Web Page Accessibility Checklist.

Even without this directive, it is recommended that your Webpages be accessible to the visually impaired, and you can start with some Quick Tips to Make Accessible Web Sites from the W3C Web Accessibility Initiative.

Total Validator is a free online service that lets you test single pages of web content for quality and accessibility issues. 

Privacy Policy

Assure your visitors that any information collected will be held in strictest confidence. A website privacy policy should abide by the following guidelines:

  1. Notice: Is there a privacy policy posted on the site?
  2. Choice: Can you control how your information is used?
  3. Access: Can you see your own information?
  4. Security: Is there any assurance of security?

Business Librarian

Roberta Tipton's picture
Roberta Tipton
Contact:
Roberta L. Tipton
Business Librarian
Public Administration Librarian
Interim Nursing Librarian
The John Cotton Dana Library
Rutgers-Newark
973-353-5910
tipton@rutgers.edu
Website

Rutgers, The State University of New Jersey, an equal access/equal opportunity institution. Individuals with disabilities are encouraged to direct suggestions, comments, or complaints concerning any accessibility issues with Rutgers web sites to: accessibility@rutgers.edu or complete the Report Accessibility Barrier / Provide Feedback Form.