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Introduction to Entrepreneurship (29:382:302) (33:620:302) (33:382:303) (29:382:496) (33:382:496) (22:620:624): Competitive Landscape

Government Resources

The number of establishments in each industry, broken down by employee size, may be found in County Business Patterns (organized by NAICS).

For businesses run by the self-employed, refer to the Nonemployer Statistics for states, metro areas, and counties (also organized by NAICS).

Rutgers Online Databases

Start with ReferenceUSA to find prospects and competitors by industry and location. Includes a directory of over 15 million U.S. public and private companies. (Rutgers-restricted access)

MarketLine is useful for public company profiles, SWOT analyses, financial deals, and market share. (Rutgers-restricted access)

Westlaw includes Hoover's reports on companies and their competitors. (Rutgers-restricted access)

Web Resources

More resources may be found on the guide to Company Research.