There is much advice to consider in Social Media Examiner: "Your Guide to the Social Media Jungle."
The Internet Entrepreneur has a section of tips covering Social Media
The appropriate use of technology and tools is the focus of Scott Brinker's blog Chief Marketing Technologist.
Over 160 policy documents are available on the Online Database of Social Media Policies from SocialMediaGovernance.com.
For help with terminology, refer to The ABCs of Mobile Marketing.
Concerned about ROI? Consider these 6 Ways to Measure Social Media.
Many resources have been compiled in the Crowdsourced Facebook Marketing Book.