Building Your Brand - New Brunswick (33:011:302)

Don't underestimate the power of company research. It can give you insight about a company's products/services, culture and what it is seeking in a candidate. Once you have an interview scheduled, dig deeper to gain some details about the company such as key players, products, financials, mergers/acquisitions, news and recent events. This information will provide key background data and give you some strong talking points for your interview.

Check out this research guide about Job Searching for additional information.

This article lists 50 Companies With Tuition Reimbursement Programs

Data Axle Reference Solutions (formerly ReferenceUSA) can be used to find prospects and competitors by industry and location. It can also be helpful when researching potential employers. Includes a directory of over 14 million U.S. public and private companies. 

MarketLine provides company profiles, SWOT analyses, financial deals, and market share. 

Mergent Market Atlas (formerly Mergent Online) contains information about over 50,000 global, active public companies, as well as industry, country, sustainability, and macroeconomic data. Market Atlas also includes supply chain data, which is available via the Supply Chain option in the site header, and, within each company's profile, the Supply Chain tab.

Business Source Premier offers the full-text of articles from thousands of U.S. and international professional publications, academic journals, and trade magazines, as well as SWOT analyses for major corporations. Consider the following search terms and phrases: diversity, employees, expansion, forecast, future, growth, outlook, overview, personnel, planning, strategic, strategy, social responsibility, trends. 

Westlaw contains company information from a variety of sources, including Westlaw’s Company Investigator system. 

The number of establishments in each industry, broken down by employee size, may be found in County Business Patterns (organized by NAICS).

For businesses run by the self-employed, refer to the Nonemployer Statistics for states, metro areas, and counties (also organized by NAICS).

Marquis Who's Who on the Web includes biographical data on over 23,000 leaders in business administration, technology, and business-related professions, from Marquis Who's Who in Finance and Business (formerly Who's Who in Finance and Industry).

More resources may be found on the guide to Biographical Resources.

You can also search for News Articles on your executive.