This guide will lead you to many of the Rutgers-restricted databases (and some Web resources) which are useful for doing business research on companies, industries, and products.
Related Library Guides to assist in your research include:
Acknowledgment: I would like to acknowledge Newark Business Librarian Roberta Tipton for originally creating this guide.
The library sessions for Business Forum are designed to introduce Rutgers undergraduate business majors to the wealth of company, product, and industry information available to them through the Rutgers University Libraries. During these sessions, business librarians demonstrate basic resources and also model productive information-seeking behaviors appropriate to future business people. Business Forum may be the only formal introduction to secondary research in business that our students receive.
At the end of these sessions, business students will be able to:
1. Locate business resources available to them through the Rutgers University Libraries;
2. Obtain information about companies and other organizations;
3. Obtain information about products and industries;
4. Demonstrate a logical path for preparing for an interview.
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