A SWOT Analysis is designed to provide a realistic, fact-based, data-driven look at a company's strengths and weaknesses, including its initiatives and position within its industry. To keep the analysis accurate, avoid pre-conceived beliefs or gray areas and focus instead on real-life contexts. A SWOT should be used as a guide and not necessarily as a prescription.
A SWOT analysis is typically depicted as a square segmented into four quadrants, each dedicated to a SWOT element. This visual arrangement provides a quick overview of a company’s position. The guide below outlines the four SWOT analysis areas and where to find the corresponding data at Rutgers.
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