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Business Plans: About this Guide

Resources for SBDC workshop on writing a business plan.

About this Guide

This guide leads to many online resources with information for the Introduction and Marketing Plan sections of a Business Plan. Developed for a workshop sponsored by the New Jersey Small Business Development Center.


Industry Analysis:
Look at government sources of statistics on economic activity in industries and states, and then consider trade associations as information sources. Search the "Business Source Elite" database.
Competitive Landscape:
Start with the County Business Patterns, then consider corporate directories, both geographical and industrial. Search the "ReferenceUSA" database.
Market Analysis:
Navigate the many sources of statistics from the U.S. Census Bureau, and look at demographic maps with "PolicyMap" .
Promotion and Marketing:
Consider venues for promoting your company, product or service, including newspapers, radio, trade shows, and online.
Business Plan Samples:
Know what actual plans look like. Discover a collection of sample plans.
Business Operations:
Find out about registering or licensing your business in New Jersey, and locate an accountant or lawyer. Browse the "Legal Information Reference Center" database.

Business Librarian

Ka-Neng Au
John Cotton Dana Library
185 University Ave
Newark, NJ 07102
Website / Blog Page

Subject Librarian

Roberta Tipton
Roberta L. Tipton
Business Librarian
Public Administration Librarian
Information Literacy Coordinator
The John Cotton Dana Library
tipton at
Website / Blog Page