Business Plans   Tags: business, entrepreneurship, small_business  

This guide leads to many online resources with information for the Introduction and Marketing Plan sections of a Business Plan. Developed for a workshop sponsored by the New Jersey Small Business Development Center.

Industry Analysis:

Look at government sources of statistics on economic activity in industries and states, and then consider trade associations as information sources. Search the "Business Source Premier" database.

Competitive Landscape:

Start with the County Business Patterns, then consider corporate directories, both geographical and industrial. Search the "ReferenceUSA" database.

Market Analysis:

Navigate the many sources of statistics from the Census of Population and Housing, and look at demographic maps. Consider aggregator sites online.

Promotion and Marketing:

Consider venues for promoting your company, product or service, including newspapers, radio, tradeshows, and online.

Business Plan Samples:

Know what actual plans look like. Search the "Small Business Resource Center" database.

Business Operations:

Find out about registering or licensing your business in New Jersey, and locate an accountant or lawyer.