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RU Flourishing: About this Guide

This guide supports the work of the RU Flourishing initiative.

About this Guide

This guide leads to selected online resources for the RU Flourishing workshop organized by the Center for Urban Entrepreneurship & Economic Development (CUEED) at the Rutgers Business School.


Industry Analysis:
Understand trends and developments in your industry sector.
Company Research:
Identify potential suppliers, competitors, and business customers.
Market Analysis:
Learn about the population and demographics of cities and counties.
Business Plans:
Know how to develop a business plan, and see sample plans. Also, sources for legal forms.
Video Introduction

Business Librarian (Newark)

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Roberta Tipton
she, hers
Roberta L. Tipton
Business Librarian
Public Administration Librarian
Interim Nursing Librarian
The John Cotton Dana Library

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