For not-for-profit projects, the major method to raise capital is through grants. Nearly all foundations and grant-funding organizations require that the grant be given to an organization NOT and individual. Some of these organizations are incorporated and reffered to as 501(c)3. Therefore, you will need to find an organization that would care about your project and be willing to handle the administrative aspects of the grant. Also, note that administrative fees are involved in managing a grant. Foundations expect administrative costs and they should be written into the budget. These are often referred to as indirect costs. See the "Price" section for example of Rutgers indirect costs for grant administration.
If your proposal is intended to solve a problem at Rutgers--whether parking or the bus system or the dining halls or the residence halls or student life or academic programs--one of the administrative offices at the university might be your best patron. Here are two main resources:
The resources below will help you find information about a particular company.